Consulting Services
Do you encounter challenges regarding your online business, but don’t have in house personnel to solve the problem? Do you feel that you should be driving more revenues online? Could you see the benefit of establishing an internal online steering committee, but lack the right leader to manage the group? Have you thought of adding personnel to manage your web strategy, but question if it represents a full time position?
Sample Services
Revenue Creation for Online Publishers. We have a deep history in managing online environments in the publishing arena. If your newspaper, television station, radio station, magazine or other content portal is underperforming in revenue growth, profitability, or audience development, we can help. We will quickly assess your greatest opportunities, provide actionable recommendations, and turn your online traffic into realizable revenues. We can also work with your existing sales force to train them on effectively selling the interactive medium.
Benefit: Create healthy new revenue streams by finally capitalizing on the lucrative online marketplace.
Paid Search Recommendations. Unleash the power of paid search advertising leading search engines like Google. This type of advertising is very lucrative because you don’t pay unless a searcher clicks on your ad and visits your web site. We will research and recommend what keywords to purchase to drive the most qualified traffic to your web site.
Benefit: Reap the benefits of pay for performance advertising. Gain intelligence on who is buying keywords relevant to your business.
Internal online steering committees. Your website effects all departments within your business. To sales, the website should attract prospects and merchandise your offerings. To marketing, your site should properly reflect your brand and extend your existing marketing plans. To HR, your site should display available employment listings and gather appropriate resumes. We offer our expertise in helping your organization to organize, prioritize, and communicate their web needs. We can conduct meetings at your facility or can house groups of up to 20 people at our location.
Benefit: Allow your website to assist in your business’ most critical operational goals. Foster an environment to grow your online strategy.